English word micromarketing comes from English marketing, English micro- ((metric units) One millionth.. Very small.)
| Dictionary entry | Language | Definition |
|---|---|---|
| marketing | English (eng) | (uncountable) The promotion, distribution and selling of a product or service; includes market research and advertising.. (up to the 1920s, archaic) Shopping, going to market.. Buying and selling in a market. |
| micro- | English (eng) | (metric units) One millionth.. Very small. |
| micromarketing | English (eng) | (marketing) The use of marketing strategies that focus on specific small markets (microsegments) or individual consumers. |